Yahoo has been around for a long time. But over the years, it seems to have lost its way. So with a new logo and updated mail app, Yahoo hopes to reinvent itself and remind users of its existence. The logo is now all small letters, with a more modern look. It was designed by Pentagram, who also designed the new Google logo. In addition, the mail app has been updated with a cleaner look and new features.
The new Yahoo logo is designed by the Pentagram team, a global design company. The new Yahoo logo is all small letters, with a more modern look. The letters feature bold, lower case typeface and are also three-dimensional. The logo is modern, professional, and sleek. It has a sense of authority and expertise about it.
Keep reading to find more about yahoo logo redesign.
Yahoo Logo Redesign
Yahoo has been there for ages, but it has been difficult for Yahoo to keep up with the trends, especially regarding logos. Maybe because Yahoo was introduced long ago or didn’t have the right idea of what it wanted to be. So, a while ago, Yahoo decided to redesign its logo and wI have to say that the new one is quite good!
The logo has been completely redesigned, and now it is all lower cases. The typeface is also modern and sleek, which gives Yahoo a more contemporary look. The logo was designed by Pentagram, who also redesigned the Googles logo.
May the new yahoo logo help the company win back some of the public’s attention and bring it back to relevance.
Redesigning Logo To Redesign Existence
It’s not new news that Yahoo is not doing well as it used to. It has been trying everything lately to keep its head up, but maybe what it needs is a complete change and not just in the marketing area. The logo redesign was probably one of those desperate attempts that we sometimes see companies do when they are about to go under – reinventing themselves in order to stay afloat.
Even though Yahoo denies that the logo has anything to do with their current situation, it kind of does. The old logos upper case letters represented a more casual and laid-back company, which is not what Yahoo is anymore. However, they are now trying to be taken seriously again and this new logo might help them with that.
The new logo may add a more professional look to Yahoo and make it more modern. Hopefully, this will attract new users and help the company start doing better again.
How Did The Previous Yahoo Logo Look Like?
I guess each one of us is familiar with what the old Yahoo logo looked like. If you arent, it was a gradient purple with finer-looking delicate lines. It kinda looked bland and simple, but in a bad way.
The logo didn’t have any special features; it was just kind of there (which is not a good thing). Also, the purple wasn’t very appealing, and it looked like something that a child would design. So, when Yahoo decided to redesign its logo, they made sure to choose a typeface and design that would be more appropriate for their current situation.
Yahoo Logo History
Yahoo has had a lot of different logos throughout the years. In total, they have had seven logos. The first one was introduced in 1994 and the last one in 2019. Between those years, they had a new logo every two years on average.
1994-1995
The very first Yahoo logo was designed by David Filo and Jerry Yang, who are the co-founders of Yahoo. It consisted of Black text on a white background. It was very simple and had nothing special about it.
1995
The second Yahoo logo was designed in 1995, thinking the previous one was too bland. The team went for the jumping typeface and the brownish-yellow palette. The logo wasn’t very successful, but it did represent the beginning of Yahoo as a company.
1995-1996
In 1996, they decided to change the logo again because they thought the jumping typeface didnt look very good. So, they made an emblem that was composed of a light blue circle and a yellow stylized letter “Y”, which resembled the silhouette of a person with his hands up. This logo was more successful than the previous ones.
1996-2009
After the emblem, Team Yahoo decided to go for a nice red color with a yellow outline. This logo was used until 2009, when they decided to change it again because they thought the red was too aggressive and did not represent their values anymore.
2009-2013
The next Yahoo logo consisted of a purple gradient with delicate lines. It was very different from all of their other logos, but it didnt last long. It has the exclamation mark at the end, with a very cool-looking font. It is my personal favorite, and I still wonder why they decided to change it.
2013-2019
In 2013, they changed the logo again and this is the one that we previously had. The letters had more delicate lines and were three-dimensional. The simplicity of this logo has been criticized because it does not represent their values or mission statement anymore.
2019 To Now
The current Yahoo logo is designed by the Pentagram agency. It still gives purple as the main color, but it has a more professional look to it this time. The letters are now in lower case, with bolder and thicker lines. The three-dimensional effect is also more subtle.
The logo looks crispy, young, bold, and has a modern vibe to it. It is very different from their previous logos, but I think this change was necessary for Yahoo to reinvent itself.
How Does The New Yahoo Logo Look Like?
The new Yahoo logo is designed by Pentagram, an agency known worldwide for their top-quality work. The logo consists of lower-case purple letters, with a more modern and professional look to it.
The font is very different from their previous logos, and the three-dimensional effect is more subtle. The overall vibe of the logo is that of crispness, youthfulness, and boldness.
Who Designed The New Logo Of Yahoo?
The new Yahoo logo was designed by Pentagram, which is a design agency that has worked with many different companies over the years. This logo wasn’t their first project together, but it sure was one of their most successful ones.
In fact, the company has been around for a long time and has created many different logos for its clients. Some of their most famous projects include the London 2012 Olympic Games, the BBC ident package, and the redesign of the United Arab Emirates national airline’s brand identity.
Why Did Yahoo Decide To Redesign Their Logo?
Yahoo decided to redesign their logo because they felt that their old one did not represent their values or mission statement anymore.
The new logo is designed to be more modern and professional and remind people of Yahoo’s existence.
Is The New Yahoo Logo Better Than The Old One?
That is up for interpretation. Some people prefer the old logo because it was more simple and represented Yahoo’s values better.
Others prefer the new logo because it is more modern and professional. I think that both logos have their strengths and weaknesses, and it ultimately depends on personal preference.
Frequently Asked Questions(FAQs)
If you still have questions about the new Yahoo logo, here are some of the most Frequently Asked Questions.
What Does The New Yahoo Logo Mean?
The new Yahoo logo does not have a specific meaning, but it is designed to represent the company’s values and mission statement.
It is meant to be professional, modern, and youthful, which are all qualities that Yahoo wants to embody in their brand.
Will The New Yahoo Logo Be Used In All Applications?
The new Yahoo logo will not be used in all applications, but it will be the main logo for the company’s website and branding.
Other applications, such as Yahoo Mail, will still use the old logo.
What Does The New Logo Mean For Yahoo’s Future?
The new logo is not the end of Yahoo’s changes, but it is the beginning of a new era for the company.
They plan on continuing to update their products and services to stay relevant in today’s market.
Conclusion
In conclusion, Yahoo has decided to redesign its logo in an effort to reinvent itself. The new logo is designed by Pentagram, and is meant to be more professional and modern. It will be used primarily on the company’s website and branding, while other applications such as Yahoo Mail will still use the old logo. Yahoo plans on continuing to update their products and services in order to stay relevant in today’s market.
What do you think of the new Yahoo logo? Let me know in the comments below!
